EZ Group: ¿The next
eBay or Amazon?
ITIPress.org – Angelica Velasquez
EZ Group (Listen to "How
did it start") (on EZ Group)
is bringing the Internet back to its basics, to what the Internet was
intended to do: The Ease of Use, Convenience and Speed. Otto Bethlen, 31,
in conjunction with Jose Cancio Jr. (son of the entrepreneur Pepe Cancio
Sr., CEO de Central Concrete Supermix;
interview (in Spanish)) and a team of professionals started what can
easily be the next eBay or Amazon. “We don’t want to reinvent the wheel,
only make things easier for the average user. The Internet is still too
The first EZ Group portal is ez2rent.com
(the EZ concept), a
website for the rental industry
(Definition of to rent) where people can
find a growing selection of items for rent. In the first 5 month of its
existence the site has attracted more traffic
Statistics) than other heavily advertised sites like Ditech.com.
ez2rent.com small, medium and big size businesses have the possibility to
let people show their rental services in a place where the content is
clearly identified and they don’t get lost like in Yahoo or Google.
Ez2rent.com is targeted to one specific niche: rentals. That’s the
difference which determines the effectiveness of our service”, says Lina
Betancur, Vice President of Business Development.
(The EZ Difference)
“The decision to rent can be for economical, practical or convenience
reasons. How many times will you use an item? By the way, if you look
inside people’s garages you find a lot of things which they were supposed
to rent and not to buy
(Why rent and not buy). To how many weddings do you
go in your life? Will you buy a wheelchair when you need it only after an
accident? It surely would be practical to rent costumes or jewelry which
you use only for special occasions” asserts Otto Bethlen, President and
CEO (example Oscar awards).
The rental industry has expanded into many areas to give comfort to users.
Nowadays you can rent a computer, a car or a house with the same ease as a
DVD or a Video. (Main countries)
The EZ Group, after launching ez2rent.com, has many more EZs in the
pipeline like ez2auction.com, ez2mortgage.com, ez2date.com, ez2bank.com
and ez2vacation.com (next EZs),
all with the same concept: Ease of Use, Convenience and Speed.
“The key of our success is that we believe in ideas not speeches.”